Equitas Small Finance Bank Strengthens Ties with Chennai Super Kings & Gujarat Titans
Equitas Small Finance Bank, one of India’s leading Small Finance Banks, has renewed its partnership with two of the most successful teams in the Indian T20 League – Chennai Super Kings (CSK) and Gujarat Titans (GT) – as their Official Banking Partner. This collaboration, marking a six-year partnership with CSK and a three-year partnership with GT, is a testament to Equitas’ commitment to excellence and community engagement through its ‘Bank Behind Champions’ campaign. As part of this initiative, the Equitas brand will be prominently displayed on the lead helmet of CSK and the back of the helmet of GT throughout the season.
| Summary/Static | Details |
| Why in the news? | Equitas Small Finance Bank Strengthens Ties with Chennai Super Kings & Gujarat Titans |
| Bank | Equitas Small Finance Bank (SFB) |
| Teams Partnered With | Chennai Super Kings (CSK), Gujarat Titans (GT) |
| Partnership Duration | CSK – 6 years, GT – 3 years |
| Campaign Name | ‘Bank Behind Champions’ |
| Logo Placement | CSK – Lead Helmet, GT – Back of Helmet |
| Marketing Strategy | Outdoor ads, localized activities |
| Focus Areas | CASA, loan products, digital banking |
| CSR Initiatives | Empowering businesses & individuals |
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