First-Ever Export of Anthurium Flowers from Mizoram to Singapore

In a major milestone for India’s floriculture sector, particularly from the North Eastern Region (NER), the Agricultural and Processed Food Products Export Development Authority (APEDA) has facilitated the first-ever export of Anthurium flowers from Mizoram to Singapore. The consignment, consisting of 1,024 cut flowers (70 kg) in 50 corrugated boxes, was exported via Kolkata. This initiative highlights Mizoram’s floriculture potential, strengthens India’s agricultural exports, and provides economic benefits to local farmers, including women.

Key Highlights

Export Details

• Export Milestone: The first export of Anthurium flowers from Mizoram to Singapore was successfully completed.
• Facilitating Authorities: The initiative was led by APEDA in collaboration with the Department of Horticulture, Government of Mizoram.

Flag-Off Ceremony

• Took place in a hybrid (phygital) format on February 26, 2025.
• Attended by APEDA Chairman Abhishek Dev and Special Secretary, Department of Horticulture, Mizoram, Smt. Ramdinliani.
• Other participants included Zo Anthurium Growers Cooperative Society, IVC Agrovet Pvt. Ltd., and Veg Pro Singapore Pte. Ltd.

Consignment Details

• Exporter: IVC Agrovet Pvt. Ltd.
• Importer: Veg Pro Singapore Pte. Ltd.
• Source: Zo Anthurium Growers Cooperative Society, Aizawl, Mizoram.
• Route: Aizawl → Kolkata → Singapore.
• Quantity: 1,024 Anthurium cut flowers, weighing 70 kg.

Significance of Anthurium Cultivation in Mizoram

• A key economic driver for farmers, especially women entrepreneurs.
• Promoted through Mizoram’s annual ‘Anthurium Festival’, which boosts tourism and awareness of the flower’s ornamental value.

Background Event

• This achievement follows the International Conclave cum Buyer-Seller Meet (IBSM) in Aizawl on December 6, 2024.
• Participants: 9 international buyers from Singapore, UAE, Nepal, Jordan, Oman, Azerbaijan, Russia, and Ethiopia + 24 domestic exporters.
• The event helped establish trade connections and market opportunities for Mizoram’s floriculture sector.

India’s Floriculture Export Potential

• Floriculture exports in FY 2023-24: USD 86.62 million.
• The North Eastern Region (NER) holds immense potential for horticultural and floricultural exports.

APEDA’s Role

• A statutory body under the Ministry of Commerce & Industry, Government of India.
• Committed to promoting India’s agricultural and processed food exports globally.

Summary/Static	Details
Why in the news?	First-Ever Export of Anthurium Flowers from Mizoram to Singapore
Exported Product	Anthurium Flowers
Export Route	Aizawl (Mizoram) → Kolkata → Singapore
Exporter	IVC Agrovet Pvt. Ltd.
Importer	Veg Pro Singapore Pte. Ltd.
Facilitating Authority	APEDA, Department of Horticulture, Govt. of Mizoram
Quantity	1,024 cut flowers (70 kg) in 50 boxes
Source	Zo Anthurium Growers Cooperative Society, Aizawl
Significance	Economic empowerment of farmers, promotion of floriculture exports from the North Eastern Region
Floriculture Exports (FY 2023-24)	USD 86.62 million
APEDA’s Role	Strengthening agricultural and floriculture exports globally