Flipkart’s Super.money Top 5 UPI App In Feb

The Unified Payments Interface (UPI) witnessed a 5.2% decline in transaction volume in February 2025, totaling 16.11 billion transactions. Despite the dip, PhonePe, Google Pay, and Paytm continued to dominate the market, while Flipkart’s Super.money made its debut in the top five UPI apps.

UPI Market Overview: February 2025

UPI remains the backbone of India’s digital payments ecosystem, processing billions of transactions every month. However, February 2025 saw a drop in transaction volume, signaling a shift in user behavior or potential market saturation.

Despite the decline, UPI apps retained their competitive hold, with PhonePe, Google Pay, and Paytm leading the market. Interestingly, Flipkart’s Super.money replaced CRED to secure a spot in the top five UPI apps.

Market Share Breakdown: Top UPI Players

1. PhonePe – The Undisputed Leader

• Transaction Volume: 7,656.40 million
• Market Share: 47.54%
• Transaction Value: Rs 11,18,963.81 crore
• Value Share: 50.94%

2. Google Pay – The Strong Competitor

• Transaction Volume: 5,836.80 million
• Market Share: 36.24%
• Transaction Value: Rs 7,71,089.15 crore
• Value Share: 35.11%

3. Paytm – Holding its Ground

• Transaction Volume: 6.70% share
• Transaction Value: Rs 1,17,090.29 crore
• Value Share: 5.33%

4. Super.money – The Rising Star

• Transaction Volume: 139.10 million
• Replaced CRED as the 5th largest UPI app

5. CRED & Other Smaller Players

• CRED’s Transaction Value: Rs 45,127.72 crore
• Value Share: 2.05%
• Navi’s Transactions: 260.75 million

Role of Axis Bank Apps and Amazon Pay in B2C Transactions

Apart from consumer-centric UPI apps, financial institutions played a crucial role in processing transactions:

• Axis Bank Apps: 100.15 million transactions | Rs 4,638.45 crore
• Amazon Pay: 93.31 million transactions | Rs 9,077.30 crore

UPI Adoption and Future Expansion

The National Payments Corporation of India (NPCI) Chief, Dilip Asbe, shared key insights regarding UPI adoption:

• Total UPI Users: 450 million
• Daily Active Users: 200 million
• Future Goal: Onboarding 200-300 million more users through support from RBI, government policies, and financial institutions

Summary of February 2025 UPI Trends

Key Metrics	February 2025 Data
Total Transactions	16.11 billion (-5.2%)
Top UPI App	PhonePe (47.54% volume share)
Second Position	Google Pay (36.24% volume share)
Third Position	Paytm (6.70% volume share)
New Entrant in Top 5	Super.money (Replaced CRED)
Axis Bank Apps	100.15 million transactions
Amazon Pay	93.31 million transactions
UPI Users	450 million total, 200M active daily
Future Growth Target	Onboarding 200-300M new users