FSSAI Launches Licensing Portal for Ayurveda Aahara Products

The Food Safety and Standards Authority of India (FSSAI) has officially launched a dedicated licensing and registration window for Ayurveda Aahara products on its FoSCoS (Food Safety Compliance System) portal. This move marks a significant step in standardizing and formalizing traditional Ayurvedic food practices under modern food safety regulations. In partnership with the Ministry of Ayush, this initiative aligns India’s vast traditional food wisdom with scientific regulation and commercialization pathways, supporting both public health and industry expansion.

What is Ayurveda Aahara?

• Ayurveda Aahara refers to traditional Ayurvedic food products formulated based on ancient texts and principles.
• These foods are designed for personalized nutrition (based on individual constitution or prakriti) and may be integrated with prescribed Ayurvedic treatments.
• The new FSSAI framework allows companies to apply for licenses to manufacture and sell such foods, provided they follow approved formulations and food safety norms.

What’s New in the Regulation?

The FSSAI initiative includes,

• New Kind of Business (KoB) classification for Ayurveda Aahara manufacturers on the FoSCoS portal.
• A list of 91 pre-approved traditional recipes, published on July 25, 2025, based on ancient Ayurvedic texts.
• Integration with QR codes for better consumer engagement and complaint redressal.
• Collaboration with the Ministry of Ayush to maintain authenticity while ensuring regulatory compliance.

Significance It Holds

This move is a game-changer for India’s Ayurveda and health food sectors, offering a structured gateway for commercializing Ayurvedic dietary solutions. It benefits,

• Food manufacturers, by reducing ambiguity and streamlining the licensing process.
• Consumers, by ensuring the safety, authenticity, and quality of Ayurveda-based foods.
• Healthcare systems, by integrating nutritional solutions into Ayurvedic treatment plans.
• According to FSSAI, this regulation also supports the Government of India’s goal of promoting evidence-based traditional practices through modern infrastructure.

Industry Implications

The move is expected to,

• Boost startups and SMEs in the Ayurvedic food space.
• Encourage Ayurveda-based health food exports, as products now meet food safety standards.
• Set the groundwork for new product innovation by leveraging India’s rich heritage in holistic nutrition.