Global Skincare Sensation Augustinus Bader Arrives in India Through Reliance’s Tira

Reliance’s beauty platform Tira announced the launch of globally luxury skincare and haircare brand Augustinus Bader for the Indian Market. Known for its scientifically advanced and award-winning formulas, Augustinus Bader products are now available exclusively on Tira.

Remarks

Bhakti Modi Remarks by Co-founder of TIRA

• At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer.
• The introduction of Augustinus Bader in India is yet another step in our endeavor to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs.

Charles Rosier, Co-Founder and CEO of Augustinus Bader

• We are incredibly happy to introduce Augustinus Bader to India.
• Tira, with its understanding of the Indian beauty market, was a perfect choice for our foray into India.
• This exclusive partnership marks a significant milestone for us as we expand our footprint into one of the world’s most dynamic beauty markets.

Key Highlights of the Launch

• Founder’s Expertise : The Augustinus Bader brand is the brainchild of Professor Augustinus Bader, a world-renowned expert in stem cell research and regenerative medicine, whose scientific background informs the brand’s unique approach to skincare.
• Innovative Formulations : Augustinus Bader is celebrated for its groundbreaking products that incorporate patented technologies, harnessing the power of stem cells and advanced ingredients to promote skin health and regeneration.
• Luxury Meets Efficacy : The brand embodies the fusion of luxury and efficacy, offering high-quality skincare products that cater to diverse skin types and concerns while providing a luxurious experience.
• Targeting Indian Market : The launch in India reflects a growing trend of international brands recognizing the potential of the Indian luxury market, especially in the beauty and skincare sector.
• Brand Philosophy : Augustinus Bader is rooted in the philosophy of empowering skin to heal itself, emphasizing the importance of self-care and wellness through scientifically-backed skincare solutions.
• Stores : The company in the statement said Augustinus Bader collection is available exclusively on Tira – online and in select Tira stores in Mumbai, Delhi, Hyderabad and Bangalore.
• Commitment to Quality : The products are formulated with the highest standards of quality, using only the finest ingredients to ensure optimal results for users.
• Consumer Engagement : Tira aims to create a personalized shopping experience, offering consumers guidance and insights into the effective use of Augustinus Bader products.

 

Summary/Static	Details
Why in the news?	Reliance’s beauty platform Tira announced the launch of globally luxury skincare and haircare brand Augustinus Bader for the Indian Market.
Brand Philosophy	– Focuses on empowering skin to heal itself with scientifically-backed skincare solutions.
Availability	– Available exclusively on Tira’s online platform and in select Tira stores in Mumbai, Delhi, Hyderabad, and Bangalore.