Google has announced the launch of its global licensing programme News Showcase in India. Google has sealed agreements with 30 Indian publishers to offer access to some of their content. Amid mounting pressure from the global media fraternity asking for a fair price and advertising share from technology platforms.
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In February, the Indian Newspaper Society (INS) had also asked search engine Google to compensate newspapers for the use of content published by them and sought a larger share of its advertising revenue. The content from these publishers will begin to appear in dedicated News Showcase story panels in Google News and on Discover pages in English and Hindi. The support for more local languages will be added in the future. It will also pay participating news organizations to give readers access to a limited amount of paywalled content.
About the Showcase:
Showcase pays news publishers for their content online and also allows partnering publishers to provide limited access to pay-walled stories for users. Showcase, which is live in more than 12 countries working with over 700 publishers, is a part of Google’s $1 billion investment towards supporting quality journalism.
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