In a move that merges digital identity with payment acceptance, HDFC Bank has introduced “My Business QR”, a first-of-‑its-kind commerce identity QR tailored for small businesses. Unveiled at Global Fintech Fest (GFF) 2025, this innovation aims to help retailers make an easy shift from offline to online commerce while enhancing their discoverability, customer engagement, and payment capabilities.
The SmartHub Vyapar Ecosystem
- My Business QR is integrated into HDFC Bank’s SmartHub Vyapar app, which is already in use by over 2 million merchants across India.
- The app helps retailers manage payments, track business activity, and now—via this new feature—showcase a searchable digital profile that can be saved by customers directly to their phone contacts.
- The tool was built in collaboration with Vyaparify, a startup focused on creating simple, scalable digital identities for India’s small merchants.
- Together, they aim to enable retailers to be discovered, contacted, and transacted with digitally, all via one scannable code.
What Is My Business QR Offers?
A Digital Storefront in a QR
- When a customer scans the My Business QR, they gain access to the merchant’s digital profile—including business name, contact information, offerings, and more.
- This profile is search engine optimized, making the business easily discoverable online.
- Beyond visibility, customers can use the same interface to initiate orders, make payments, and even chat with the merchant—merging communication and commerce into one streamlined experience.
Simplifying Digital Adoption
- What makes the solution particularly impactful is its ease of use. Merchants do not need a website, app, or technical expertise.
- With minimal onboarding, they gain a full-featured online identity, allowing them to participate in the digital economy with zero infrastructure costs.
Empowering Small Businesses
Small and medium enterprises (SMEs) make up a significant portion of India’s retail sector, but many still lack a digital footprint. With the My Business QR, these businesses can,
- Compete more effectively in the online space
- Retain and re-engage customers digitally
- Benefit from increased footfall and remote orders
- Build trust through a formal, searchable presence
Key Takeaways
- Launched by HDFC Bank at GFF 2025 in partnership with Vyaparify.
- Offers a digital storefront via a single QR code with chat and payment integration.
- Targets India’s SME sector, promoting digital visibility and ease of transactions.
- Aligns with national goals for digital financial inclusion and infrastructure.
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