India Emerges as a Global Leader in Trust: Edelman Trust Barometer 2024
In the recently unveiled Edelman Trust Barometer 2024, India emerges as a global frontrunner in trust, topping the charts in confidence in businesses and non-governmental organizations (NGOs). However, the nation secures the 4th spot for media trust and the 5th position for trust in the government. The comprehensive survey, encompassing over 32,000 respondents across 28 countries, highlights a pattern where developing nations outpace their developed counterparts in overall trust perception.
The survey indicates a global trend of skepticism, with 63% globally expressing concerns about intentional misinformation from government leaders. Science, too, faces challenges, as 67% in the US believe it has become politicized. In China, 75% feel that government and funding organizations exert excessive influence on scientific research.
Worryingly, fear of an information war sees a significant uptick, rising by six points from the previous year. Distrust in governments is widespread, encompassing 17 of the 28 surveyed countries, including the US, Germany, and the UK.
1. Trust Rankings (Edelman Trust Barometer 2024):
2. Global Rankings for Trust Categories:
3. Skepticism Trends:
4. Scientific Independence Concerns:
5. Information War and Societal Fears:
6. Overall Trust Landscape:
7. Global Distrust Trends:
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