In a noteworthy alliance, ITC, a prominent Indian conglomerate, has joined forces with Microsoft and Skymet to address the escalating challenges faced by tobacco farmers in India due to climate change. The adverse impacts of climate change on agriculture are well-known, and the tobacco sector is no exception, suffering an estimated loss of ₹800-900 crore in export revenues.
Highlighting the severity of the situation, H N Ramaprasad, the Chief Executive of ITC’s tobacco business, points to the tangible effects on farmers in Karnataka. Their tobacco output plummeted to 60 million kg, significantly below the 90-100 million kg limit set by the Tobacco Board in both 2021 and 2022.
To combat the challenges posed by climate change, ITC has formulated a comprehensive program in collaboration with Microsoft and Skymet. This initiative incorporates cutting-edge technologies such as drones, AI, and data analytics to provide accurate weather forecasts, crop advisories, hotspot mapping, and nutritional supplementation.
The program’s overarching goal is to enhance the climate resilience of tobacco crops, enabling farmers to better navigate the biotic and abiotic stresses induced by climate vagaries. By leveraging technology and strategic partnerships, ITC aims to empower farmers and reduce the impact of extreme weather events on tobacco cultivation.
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