Categories: Miscellaneous

Jio Cinema’s OTT merger with Viacom18 Media approved by CCI

Jio Cinema’s OTT merger with Viacom18: The merger of Jio Cinema OTT and Viacom18 Media received approval from fair-trade regulator Competition Commission of India (CCI). The CCI announced in a tweet on Monday that, following investments from BTS Investment and Reliance Projects & Property Management Services, it has approved the merger of the Jio Cinema OTT platform with Viacom18 Media.

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Jio Cinema’s OTT merger with Viacom18: Key Points

  • Reliance Industries Ltd. (RIL) and Viacom18 announced a strategic partnership with Bodhi Tree Systems in April.
  • Bodhi Tree to invest Rs 13,500 crore in Viacom18, and Reliance Projects & Property Management Services, a wholly-owned subsidiary of RIL, will invest Rs 1,645 crore in the broadcaster as part of the tripartite partnership, creating one of the largest TV and digital streaming firms in India.
  • Reliance’s well-liked Jio Cinema OTT app will be moved to Viacom18 as part of the cooperation.
  • IT support services are provided by Reliance Projects & Property Management Services. Through its roster of channels and streaming service “Voot,” Viacom18 Media engages in the business of offering media and entertainment services.
  • Deals beyond a specific threshold need regulator permission, which maintains an eye on unethical commercial activities in the marketplace.

What is Bodhi Tree Systems?

Bodhi Tree Systems is a joint venture between Uday Shankar, the former chairman of Star and Disney India, and James Murdoch’s Lupa Systems.

Important Takeaways for All Competitive Exams:

  • Reliance CEO: Anand Jain
  • Reliance Chairman: Mukesh Ambani
  • Jio CEO: Atul Kabsal
  • Jio Chairman: Akash Ambani

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Mahesh Kumar

Working as an SEO Manager at Adda247, I bring over 10 years of experience in Search Engine Optimization (SEO) and digital marketing. I specialize in driving organic growth through data-driven strategies, including keyword research, on-page SEO, off-page optimization, and technical SEO. My area of expertise in the EdTech sector, specifically focusing on competitive exams such as Bank, SSC, Railway, UPSC, and various State Government job examinations.

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