Kantar BrandZ India: TCS now India’s most valuable brand

Kantar’s BrandZ report said: IT services firm Tata Consultancy Services became India’s most valuable brand in 2022, according to a report by market data and analytics firm Kantar, displacing long-time topper HDFC Bank. TCS, with a brand value of $45.5 billion in 2022, is followed by HDFC Bank at $32.7 billion. HDFC Bank has held the No.1 position since the ranking was unveiled in 2014.

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Key points:

• After bouncing back from the pandemic shock, India’s top 75 brands now are worth a combined $393 billion, or 11% of India’s national GDP, Kantar said. These brands have reported a compounded annual growth rate (CAGR) of 35% in their brand value since 2020.
• Technology providers and B2B brands aced the rankings this year, contributing over a third of total brand value. Purpose and sustainability are major drivers of value growth for brand success.

Kantar BrandZ Top 10 Most Valuable Indian Brands 2022

About the Kantar report:

Kantar’s annual global and local brand valuation rankings are based on company financial data, coupled with brand equity research. Kantar’s research ranks brands on their ability to meet one of the following criteria, including whether the corporate parent is listed on a stock exchange in India, the brand originated in India and its corporate parent is listed on a recognized stock exchange, and the brand is privately owned, but financial statements are publicly available. Indian unicorn brands must have their most recent valuation publicly available. Kantar BrandZ identified brand function, convenience, experience and exposure as key metrics for driving brand growth.

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