Kantar: Google, Tata Motors Top 'Most Inclusive' Brands in India
A recent study by Kantar reveals that Google, Tata Motors, Amazon, Jio, and Apple are ranked as the ‘most inclusive’ brands in India. The Kantar Brand Inclusion Index 2024 highlights significant issues of discrimination and the importance of diversity, equity, and inclusion (DEI) for Indian consumers.
68% of Indians report experiencing discrimination, especially in commercial places and brand touchpoints, significantly higher than the global average of 46%.
Globally, 75% of consumers state that a brand’s DEI reputation influences their purchasing decisions. In India, 86% of consumers consider DEI important in both life and brand choices.
The Brand Inclusion Index 2024 surveyed over 23,000 people in 18 countries, including more than 1,000 respondents from India.
The study examined inclusivity in skincare, banking, automotive, and technology sectors.
The top five inclusive brands in India are Google, Tata Motors, Amazon, Jio, and Apple. These brands are recognized for their genuine commitment to DEI initiatives.
The global index lists Google, Amazon, Nike, Dove, and McDonald’s as the top five inclusive brands.
DEI is not yet prominent in Indian advertising. Traditional portrayals of women and skin colorism are still prevalent.
Soumya Mohanty, Managing Director & Chief Client Officer-South Asia, Insights Division, Kantar, emphasizes the business imperative for brands to demonstrate serious commitment to DEI, noting the significant impact on purchasing decisions from under-represented groups.
India’s fisheries and aquaculture sector has emerged as one of the fastest-growing segments of the…
Fruits are one of nature’s most wonderful gifts, full of colour, flavour, and goodness. Most…
India has entered a new era of advanced robotics with the launch of SCORP, the…
India and Germany have taken a major step forward in strengthening their strategic and economic…
Throughout history, many kings became famous not only for ruling their kingdoms but also for…
In an important leadership development in India’s private banking sector, Kotak Mahindra Bank has appointed…