Kotak Mahindra Bank in India plans to expand its branch network by 175 to 200 branches in FY25. This decision comes despite recent regulatory restrictions from the Reserve Bank of India (RBI) on digital customer acquisition and credit card issuance due to IT-related issues. Group President and Head of Consumer Bank, Mr. Virat Diwanji, highlighted the bank’s commitment to this expansion strategy, noting a historical addition rate of approximately 150 branches annually. The focus will be on areas with high deposit potential to strengthen customer acquisition through physical branch networks amidst current digital limitations.
Previously reliant on digital channels for a significant share of new personal loans and credit card operations, Kotak Mahindra now faces challenges in immediate customer growth. The RBI’s April restrictions stopped the bank from adding new customers via online and mobile banking channels and from issuing new credit cards due to IT deficiencies. In response, Kotak is investing in IT infrastructure to bolster digital payment security and comply with stringent regulatory standards.
The bank’s strategy involves targeting areas with high deposit availability to enhance customer acquisition through its physical branches. Although branch additions may not immediately boost customer numbers, this approach is expected to benefit the bank in the medium to long term by increasing its presence and reach.
Kotak Mahindra Bank is working “steadfastly” to meet the RBI’s requirements and return to business as usual. The bank has stepped up investments to fortify its IT systems and hired over 530 employees, primarily from tech backgrounds, in the last 12-15 months. The focus on personal and business loans will continue, underscoring the bank’s resilience amidst regulatory adjustments and operational enhancements.
Chairman:
Uday Kotak
Establishment:
1985 (as Kotak Mahindra Finance Ltd.), became a bank in 2003
Headquarters:
Mumbai, Maharashtra, India
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