Kumbakonam Betel Leaf and Thovalai Flower Garland Receive GI Tag

The Kumbakonam betel leaf of Thanjavur and the Thovalai flower garland of Kanyakumari have been granted Geographical Indication (GI) Tags by the Government of India. This recognition brings the total number of GI products from Tamil Nadu to 62. The announcement was made after a four-month review period, with the official GI status published in the Government Gazette on November 30, 2024.

Significance of the GI Tag

• The GI Tag protects these products from commercial misuse and forgery.
• Ensures authenticity and market recognition for local producers.
• Strengthens economic opportunities for farmers and artisans in Tamil Nadu.

Details of the GI Products

1. Kumbakonam Betel Leaf

• Grown in Thanjavur’s fertile Cauvery river basin, giving it a unique taste and aroma.
• Cultivated in Thiruvaiyaru, Papanasam, Thiruvidaimarudur, Kumbakonam, and Rajagiri.
• Expected to boost exports and trade of betel leaves.

2. Thovalai Flower Garland

• Famous in southern Tamil Nadu and Kerala.
• Handcrafted using white, red, and green flowers woven like a mat.
• Recognized for its artistic floral arrangements.

Summary of GI Tag Announcement