Lay’s announces Mahendra Singh Dhoni as Brand Ambassador
Lay’s announces cricketer Mahendra Singh Dhoni as its brand ambassador, starring in a campaign – ‘No Lay’s, No Game.’ Lay’s is set to introduce the ‘No Lay’s No Game’ campaign to the Indian audience, globally acclaimed for its association with sports tournaments. Harnessing Dhoni’s universal appeal, the campaign emphasises truth, a match without Lay’s is simply unthinkable for true fans.
As Dhoni knocks on different doors, he receives a series of reactions, ranging from astonishment to exhilaration and even searches for Lay’s. The TVC encapsulates the blend of the sports-watching experience, Lay’s, and fan enjoyment, culminating in the resounding message, ‘No Lay’s, No Game.’
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