Life Insurance Corporation of India Launches ‘MyLIC’ and ‘Super Sales Saathi’ Apps

Life Insurance Corporation of India (LIC) has launched the two new mobile applications. This two applications are MyLIC for customers and Super Sales Saathi for the intermediaries. It was announced on April 15, 2026 and this initiative reflects the India’s growing focus on technology-driven inclusive insurance services. As LIC holds the 260 million policies and LIC aims to simplify the policy management and enhance service efficiency along with to empower both customers and agents through seamless and  paperless digital solutions.

LIC Strengthens Digital Ecosystem

The launch was led by M. Nagaraju, Secretary of the Department of Financial Services under the Ministry of Finance.

Also there were the presence of LIC’s top leadership including the R. Doraiswamy.

This initiative is part of the LIC’s broader strategy to,

• Improve the customer experience through the digital tools
• Reduce the dependency on to manual paperwork
• Strengthen the insurance accessibility across India

As the India rapidly embracing digital services LIC’s move ensures the competitiveness in the evolving insurance market.

MyLIC App: A Complete Digital Insurance Experience

The MyLIC app is designed as the one-stop solution for policyholders and it offers the comprehensive and user-friendly interface. It also integrates the all major services into a single platform and enables the customers to manage their insurance seamlessly.

Key Features of MyLIC App

• It view and manage the entire insurance portfolio in one place
• Also to provide the instant premium payments service with secure transactions
• Real-time tracking for the policy benefits and status of it
• Also give access to paperless policy loans
• Online updates and the modifications to policies
• Easy revival of those policies which are lapsed
• Will explore and purchase new policies digitally
• Fast e-KYC process providing with the secure onboarding

This app will significantly reduces the need for the physical visits and paperwork and also giving users the greater control over their financial planning.

Super Sales Saathi App

Alongside customer services LIC has also focused on to empowering the vast network of agents and intermediaries through the Super Sales Saathi app.

This app enhances the productivity by providing the,

• Advanced digital sales tools to look out
• Also the real-time policy tracking and updates
• Automated reminders for the customer to the follow-ups
• Integrated communication channels for smooth tranisiton
• AI-driven insights for the better customer engagement
• Digital product explainers for the presentations of the policy
• Performance dashboards to track the targets and achievements of employee

The App’s Powered by DIVE Platform

Both applications are built on to the LIC’s DIVE (Digital Innovation & Value Enhancement) platform.

This advanced digital infrastructure ensures the,

• Seamless integration across the different services
• High-level data security and privacy of policyholders
• The quick and real-time service delivery
• Scalable solutions for the millions of users