Fruit growers in rural Maharashtra have started an innovative ‘movement’ to promote fresh fruit cakes as a healthier option, instead of the traditional bakery-made cakes. According to farmers and agrarian experts, the aim of this ‘spontaneous’ movement is to encourage farmers and their families to increase the intake of fruits in their diet and to find a new way of selling their produce in times of the pandemic.
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As part of the movement, farmers, their families and various organisations of cultivators are encouraging cakes made locally using fruits like watermelon, muskmelon, grapes, orange, pineapple and banana while celebrating special events.
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