Maharashtra Launches ‘Adishakti Abhiyan’ for Women’s Empowerment

On the historic occasion of the 300th birth anniversary of Ahilyabai Holkar, the Maharashtra government has launched the ‘Adishakti Abhiyan’, a women-centric empowerment campaign. The initiative focuses on ensuring effective delivery and awareness of existing government schemes for women and children, with an allocated budget of Rs 10.50 crore. It aims to tackle critical social issues such as malnutrition, maternal and infant mortality, child marriage, and gender-based violence, while also enhancing women’s participation in local governance.

Why in News?

The Maharashtra Cabinet approved the Adishakti Abhiyan during a special session at Choundi, the birthplace of Ahilyabai Holkar, marking her 300th birth anniversary. The campaign is being positioned as a flagship step toward women’s empowerment, aligning with the state’s vision of inclusive governance.

Key Objectives and Focus Areas

• Effective implementation and promotion of existing government welfare schemes.
• Targeting malnutrition, infant and maternal mortality, and domestic violence.
• Addressing issues such as sexual harassment and child marriage.
• Encouraging female participation in Panchayati Raj Institutions.
• Establishing village to state-level committees for awareness and action.
• Launching the Adishakti Awards to recognize and reward exemplary efforts by Gram Panchayats.

Key Features of the Campaign

• Committees at all levels (village, taluka, district, divisional, state) to ensure accountability and outreach.
• Mandatory involvement of Panchayat Samitis.
• Collaboration with Anganwadi workers and Taluka Protection Officers.
• Budget Allocation: Rs 10.50 crore.
• Annual Evaluation: Gram Panchayats to be reviewed from Jan 1 to Dec 31.
• Award Distribution: March of the following year at taluka, district, and state levels.
• Committees will counsel families, prevent early marriages, and assist victims of abuse.

Background and Significance

• Named in reverence to Ahilyabai Holkar, a symbol of women’s leadership and social reform.
• Reinforces Maharashtra’s ongoing commitment to gender equality, safe childhood, and community-led governance.
• The campaign integrates social welfare, health, and governance into one grassroots-focused mission.