The ‘Ayurveda Aahar’ logo was launched by Health Minister Mansukh Mandaviya, on the occasion of World Food Safety Day. The Ayurveda Aahar Logo will allow for easy identification. Thus, it will help in creating a unique Identity of ‘Ayurveda Aahar’. The logo will also reinforce the quality of Ayurvedic products. As per the Food Safety and Standards Authority of India (FSSAI), Ayurveda Aahar is food prepared in line with the recipes or ingredients or processes given in the authoritative books of Ayurveda.
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As per FSSAI, the design of Ayurveda Aahar logo is such that it contains initial letters of words Ayurveda and Aahar in English and Devanagari. In this logo, Hindi letter Aa, and English letter ‘A’ have been merged in a way that they appear to be single form. It contains symbolic 5 leaves, that represents five elements namely; ether, water, air, fire, and Earth. Green colour stands for natural, biotic, wholesome, organic and herbal.
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