Mastercard has reportedly taken over from BharatPe as the global sponsor of the International Cricket Council (ICC), a multinational financial services corporation based in the United States. Over the past year, Mastercard has been actively seeking to secure lucrative sponsorship deals and has already secured the title sponsorship rights for the Board of Control for Cricket in India (BCCI) international and domestic home fixtures from Paytm.
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This multi-year agreement will provide Mastercard with prominent on-screen and in-venue branding opportunities, such as having their logo displayed in 3D on the field and on LED advertising boards near the boundary rope. Additionally, Mastercard will have the chance to create exclusive experiences for its customers during the upcoming ICC Men’s ODI World Cup 2023 in India.
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