MIB Launches Kalaa Setu Challenge to Boost AI in Regional Languages

The Ministry of Information and Broadcasting (MIB) has launched the ‘Kalaa Setu – Real-Time Language Tech for Bharat’ Challenge through its WaveX Startup Accelerator Platform. This national-level challenge invites startups to create AI-based tools that can turn text into audio, video, or graphic content in multiple Indian languages. The initiative supports innovation in language technology and content creation, especially for regional users.

Aim of the Challenge

The Kalaa Setu Challenge focuses on developing smart tools that can help turn written text into video, graphics, or audio using Artificial Intelligence (AI). The goal is to make it easier for people to create content in regional Indian languages. These tools should be easy to use, scalable, and useful for various media formats.

Startups participating in the challenge are expected to build tools in three main areas,

1. Text-to-Video Generation
2. Text-to-Graphics Generation
3. Text-to-Audio Generation

How to Apply

Startups can register for the Kalaa Setu challenge through the WaveX portal at www.wavex.wavesbazaar.com. The last date to apply is July 30.

There is also another challenge running under the Bhasha Setu category for real-time language translation. The last date to apply for the Bhasha Setu challenge is July 22.

About WaveX and WAVES Initiative

The WaveX platform is part of the WAVES initiative launched by the Ministry of Information and Broadcasting. It is a special programme designed to support startups working in media, entertainment, and language technology. Through this platform, the government wants to encourage young companies to create new and helpful technologies for the Indian public.