Microsoft India has announced two new initiatives aimed at supporting small and medium-sized businesses (SMBs) in their digital transformation journey. The tech giant has launched a dedicated helpline and a comprehensive website, specifically designed to help Indian SMBs address their business challenges, improve operations, increase efficiency, and drive growth.
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The first initiative, the SMB-focused website – Microsoft for Small and Medium Businesses, brings together business owners and entrepreneurs in India to network with peers, enhance their skills and achieve holistic growth. The website offers an SMB Academy, providing digital skills training, and access to Microsoft’s curated business and technology courses. Additionally, the website provides inspiring stories of businesses from around the country, varied Microsoft solutions to best address organizational needs, and easy access to Microsoft’s vast ecosystem of over 17,000 partners in the country.
The second initiative is the Digital Transformation Helpline, which offers dedicated support to help SMBs navigate their technological adoption and deployment journey. The helpline provides expert guidance and assistance in leveraging technology solutions that best address their business challenges, improve operations, increase efficiency and drive growth. SMBs can reach out to the helpline at 1800-102-1147.
Samik Roy, Executive Director – Corporate Medium and Small Business, Microsoft India, stated that “The last few years have shown us that technology adoption has a direct impact on a business’ performance. For a business to thrive in today’s digital economy, it must move to a secured cloud, become more agile and resilient by creating a technological roadmap for their organization. Microsoft has been committed to digitally transforming the SMB ecosystem in India with trusted technology, resources and extensive partner ecosystem. These new initiatives are aimed at further supporting these organizations and working closely with them so they can do more with less.”
Microsoft has been working closely with SMBs to help them thrive in today’s digitally powered economy. Through continued investments and initiatives, Microsoft has been giving them trusted cloud technologies, specially designed solutions, skills, and support. Additionally, Microsoft has been organizing multi-city experiential events such as TechMart to help SMBs with their digital transformation journey. A study by Microsoft last year revealed that strong linkages of technology investments and adoption with business strategies, as well as close collaboration with partners, are crucial factors to deliver success for SMBs.
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