MotoGP Bharat strikes sponsorship agreement with Indian Oil

Indian energy giant Indian Oil has taken on the title sponsorship of the edition of MotoGP Bharat, the first-ever grand prix in India, which will be held at the Buddh International Circuit in Greater Noida from September 22 to 24. The MotoGP Bharat, which is being put on by Fair Street Sports in association with Dorna Sports, is set to be an exciting spectacle with 42 teams and 84 riders competing in the MotoGP, Moto2, and Moto3 categories. Notable riders include Francesco Bagnaia, Marc Marquez, Marco Bezzecchi, Brad Binder, Jack Miller, and Jorge Martin.

As per the ‘Motorsports Marketing Partnerships Report 2022–23’ by Sponsor United, MotoGP partnerships experienced a remarkable growth of 32% in 2022. Indian Oil coming on board as the title sponsor for MotoGPTM Bharat is further proof of the emerging opportunities abounding for brands keen to stake a claim in this high-octane industry.

About the Sponsorship agreement

• As part of the sponsorship agreement, Indian Oil will have its branding prominently displayed at the race track and on all promotional materials. The company will also be able to activate the sponsorship through a variety of initiatives, such as VIP hospitality programmes, fan engagement activities, and social media campaigns.
• The sponsorship deal is a major coup for both MotoGP Bharat and Indian Oil. MotoGP Bharat is the first-ever MotoGP race in India, and it is expected to be a huge success. Indian Oil is one of the largest oil and gas companies in India, and it has a strong track record of supporting sports.
• The sponsorship agreement is also a win for fans of MotoGP. Indian Oil’s involvement will help to promote the race and attract more fans to the event. It will also help to make the race more accessible to fans, as Indian Oil has a wide network of petrol pumps and retail outlets across India.
• Overall, the sponsorship agreement between MotoGP Bharat and Indian Oil is a positive development for both parties and for fans of MotoGP. It is a sign of the growing interest in MotoGP in India and of the commitment of Indian Oil to supporting sports.

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