Categories: Current AffairsNational

NaMo App Launches 15-Day Seva Campaign for PM’s Birthday

To commemorate Prime Minister Narendra Modi’s birthday on 17 September, the NaMo App has launched a 15-day digital citizens’ engagement initiative titled Seva Parv 2025. The campaign will run until 2 October, aligning with Mahatma Gandhi’s birth anniversary and aims to inspire a spirit of service and nationalism.

Highlights of Seva Parv 2025 on the NaMo App

Digital Campaign Overview

Seva Parv 2025 includes a series of nine interactive activities designed to foster public participation in voluntary acts and deepen citizen involvement with governance and national pride.

Key Activities

Sabka Saath, Sabki Seva – Offers predefined tasks like tree plantation, blood donation, and other community services.
AI Shubhkamna Reel – Lets users generate personalised birthday wishes for PM Modi using AI-generated audio and scripts based on shared user details.
Virtual Exhibition – Showcases milestones from PM Modi’s journey.
Selfie with PM – A digital feature allowing users to create images with PM Modi.
Discover Your Modi Trait – Compares user qualities with the Prime Minister’s values.
Know Your NaMo Quiz – Tests knowledge about PM Modi’s life and leadership.
NaMo Book Collection – Curated content on Modi’s life and policies.
NaMo Merchandise – Offers themed merchandise.
World Wishes PM Modi – Allows users worldwide to send birthday wishes.

Purpose and Public Participation

This campaign not only celebrates the Prime Minister’s birthday but also serves as a platform for citizens to engage in nation-building activities. It invites participation in a service-oriented digital festival, reinforcing values such as seva (service), collective pride, and citizen-government connect.