National Basketball Association (NBA) ropes in Bhaane to drive its e-commerce platform in India

The National Basketball Association (NBA) and Bhaane, a leading contemporary clothing brand, have joined forces in a groundbreaking multi-year partnership to introduce NBAStore.in. This online store caters to the burgeoning demand for official NBA merchandise in India, featuring an extensive array of items including jerseys, apparel, headwear, footwear, basketballs, and accessories from renowned brands like Nike, New Era, Mitchell & Ness, Wilson, and NBA Fanwear by Suditi.

Key Highlights:

Comprehensive Selection of Merchandise

• NBAStore.in presents a diverse collection of authentic NBA memorabilia, catering to the preferences of basketball enthusiasts in India.
• The store offers everything from current and former players’ jerseys to performance and casual footwear, ensuring fans have access to a wide range of high-quality products.

Collaborative Vision

• Expressing enthusiasm about the collaboration, Sunny Malik, NBA India’s Business Head of Global Partnerships and Media, highlighted the venture’s commitment to enhancing accessibility to basketball and the NBA in India.
• The partnership with Bhaane aims to capitalize on the booming e-commerce industry and the rising interest in NBA, meeting the increasing demand for genuine merchandise in the Indian market.

Founder’s Perspective

• Anand Ahuja, founder & CEO of Bhaane, expressed excitement about partnering with the NBA, emphasizing the global significance of the league.
• This collaboration signifies a significant step in bringing official NBA products closer to fans in India, establishing a seamless shopping experience.

Broadcasting the NBA Season

• Coinciding with the store launch, the 2023-24 NBA season began its broadcasts in India on Wednesday, October 25.
• Fans can catch live games on popular platforms such as Sports18-1, Sports18 Khel, JioCinema, and NBA League Pass, the league’s premium live game subscription service accessible through the NBA App.

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