National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now gone live on Gaana. Its integration with UPI AutoPay has made Gaana the 1st player in the Media & Entertainment industry to roll out the innovative e-mandate feature on UPI. The introduction of UPI AutoPay will empower Gaana’s users to experience a smooth and seamless mechanism of renewing their subscriptions.
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Customers can enjoy premium, uninterrupted streaming of their choicest music, podcasts and radio without having to remember about the subscription renewal date. The strategic role played by Paytm and Juspay as payment aggregators will create a superior transaction experience for the customers. Based on the mandate, the subscription amount will be deducted automatically on the authorized date without entering UPI PIN.
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