Pankaj Tripathi Joins Velvet as Co-Founder

Actor Pankaj Tripathi, known for his performances in Stree 2, Gangs of Wasseypur, and Bareilly Ki Barfi, has stepped into the world of audio storytelling as the co-founder of Velvet. Launched in October 2024, Velvet is a cinematic audio story platform that aims to provide immersive storytelling experiences. The platform, co-founded alongside Vikas Kumar, Akshat Saxena, Varad Bhatnagar, and Sharib Khan, primarily focuses on Hindi audio content, with plans to expand into English and regional Indian languages.

Tripathi emphasized the deep-rooted storytelling tradition in Indian culture and aims to elevate it to a cinematic audio experience. The platform has already gained traction, attracting over 10,000 listeners on Velvet and over 1 million through distribution partners like Josh App in India and Future Today Group in the US.

Key Highlights of Velvet and Pankaj Tripathi’s Role

About Velvet

• Launched: October 2024
• Co-Founders: Pankaj Tripathi, Vikas Kumar, Akshat Saxena, Varad Bhatnagar, Sharib Khan
• Core Concept: A cinematic audio storytelling platform
• Languages: Primarily Hindi, with plans for English and regional languages
• Target Audience: Indian and global listeners interested in immersive storytelling

Pankaj Tripathi’s Vision for Velvet

• Inspired by Indian storytelling traditions (folk tales, epics, and cultural narratives).
• Aims to create a cinematic experience for the ears, allowing audiences to immerse in stories.
• Believes audio storytelling evokes emotions differently than visual mediums.
• Wants Velvet to be a global platform for uniquely Indian yet universally relatable stories.

Growth & Popularity of Velvet

• 10,000+ listeners on the Velvet platform.
• 1 million+ listeners via partners like Josh App (India) & Future Today Group (US).
• Expanding its content library to cater to diverse audiences.

Impact on the Entertainment Industry

• Reviving the art of storytelling through an audio-first medium.
• Providing opportunities for creators to bring their stories to global audiences.
• A blend of traditional storytelling with modern technology, making narratives more engaging.