PhonePe Launches ‘Insuring HEROES’ Campaign for International Women’s Day 2025

PhonePe, one of India’s leading digital payment platforms, has launched its ‘Insuring HEROES’ campaign ahead of International Women’s Day (March 8, 2025). The initiative aims to promote financial security among women by offering exclusive discounts on select term life and health insurance plans. Available on the PhonePe app until March 9, 2025, the campaign provides discounts of up to 30% on term life insurance and 15% on health insurance.

Key Highlights of the ‘Insuring HEROES’ Campaign

• Objective: To enhance financial security for women by providing affordable insurance options.
• Platform: Available exclusively on the PhonePe app.
• Offer Period: From March 6 to March 9, 2025.

Discounts

• Up to 30% off on term life insurance plans.
• Up to 15% off on health insurance plans.
• Target Audience: Women seeking financial stability and insurance coverage.

How to Avail the Offer

• Open the PhonePe app and go to the insurance section.
• Click on the ‘Insuring HEROES’ banner.
• Select “Buy Term Plan” and click on “Buy New Plan”.
• Enter date of birth and annual income to calculate coverage.
• Provide additional personal details to get the best insurance recommendations.
• Compare plans and select the preferred one to purchase.
• Through this initiative, PhonePe aims to empower women by making insurance more accessible and affordable, ensuring long-term financial well-being.