PhonePe, in collaboration with eSewa and the Hotel Association of Nepal (HAN) Pokhara, is set to promote UPI during the Fewa New Year Festival in Nepal. The festival, spanning from April 11-14th, is a celebrated event attracting both locals and Indian tourists, offering cultural experiences and culinary delights.
Ritesh Pai, CEO International Payments, PhonePe: Expressed excitement about the partnership and emphasized the focus on merchant education and awareness to drive UPI adoption in Nepal.
Jagdish Khadka, CEO, eSewa: Highlighted the opportunity to promote digital payments and enhance the overall visitor experience during the festival, aligning with the needs of Indian tourists.
Laxman Subedi, President HAN Pokhara Chapter: Underlined the festival’s aim to attract visitors and promote tourism, emphasizing Pokhara’s appeal as a cultural and culinary destination.
Diwas Sapkota, CEO, Fonepay: Expressed pleasure in the strategic partnership to integrate UPI capabilities onto the Fonepay Network, leveraging the festival’s massive turnout to showcase advancements in payment technology.
PhonePe Group: Leading fintech company in India with a focus on digital payments and expansion into financial services and consumer tech businesses.
eSewa: Nepal’s first and leading online Payment Service Provider (PSP) committed to fostering financial inclusion and creating a digital economy.
Hotel Association Nepal (HAN): Representative organization in Nepal’s hospitality industry, fostering unity among hoteliers and promoting their interests.
FonePay: Payment System Operator facilitating digital transactions in Nepal, regulated by Nepal Rastra Bank (NRB) and focused on driving a cashless economy.
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