Plant-based meat brand UnCrave signs Vir Das as ambassador

UnCrave, the plant-based meat brand by Licious, unveiled popular comic, actor, and musician Vir Das as its Brand Ambassador. UnCrave understands how meat-lovers feel without meat and fulfills this gap with the most meat-like, vegetarian solution through its plant protein-based meat products. The actor will also do a campaign for the brand which consists of a series of films, the first of which is titled, ‘Without Meat‘ in which, in his signature style, Das describes a life without meat.

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The campaign has been conceptualised by Tilt Brand Solutions, which includes a series of films where Das addresses various scenarios from a meat-lover’s perspective. The campaign also marks the launch of a new product by the brand – the ‘Mutt~n Galouti Kebab’. This week, its competitor, Virat Kohli, Anushka Sharma-backed Blue Tribe has also tied up with Inox CInemas to expand its presence across India to offer vegetarian meals and snack options to its customers.