Bollywood actress Kareena Kapoor Khan has signed on as an investor and brand ambassador of Pluckk, which is engaged in the fresh fruit and vegetables business. The company has a range of 400 products in more than 15 categories, including essentials, exotics, hydroponics, and cuts and mixes. The range includes innovative do-it-yourself (DIY) meal kits crafted within certified food-tech facilities. Pluckk has also introduced ozone-washed products and traceability concepts.
Founded in July 2021, Pluckk has rapidly emerged as a digital leader in the lifestyle-oriented fresh produce market. Co-founded by Pratik Gupta and backed by seed funding from Exponentia Ventures, the brand currently operates in Bengaluru and Mumbai. The company’s core focus lies in the “farm-to-table” concept, delivering a diverse range of premium fruits and vegetables directly to consumers, eliminating intermediaries.
Situated in Mumbai, Pluckk boasts an extensive product lineup featuring over 400 items spanning across 15+ categories, including essential produce, exotic selections, hydroponic offerings, as well as pre-cut and mixed varieties. In addition, the brand provides innovative DIY meal kits crafted within their certified food-tech facilities.
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