Prasar Bharati Signs MoU to Promote Handball in India
Prasar Bharati has signed a three-year Memorandum of Understanding (MoU) with the Handball Association of India (HAI) to produce and broadcast all national and international handball events. The agreement, aimed at boosting handball’s popularity in India, will help showcase the sport on DD Sports, Waves OTT, and other public broadcasting platforms.
The agreement was officially exchanged between Gaurav Dwivedi, CEO of Prasar Bharati, and Anandeshwar Pande, Executive Director of HAI. The event also saw the presence of Navneet Kumar Sehgal, Chairman of Prasar Bharati. The MoU is valid for three years and is expected to increase the visibility of handball, helping young talent get recognized and supported.
As part of this agreement, all national and international handball tournaments will be telecast on DD Sports, streamed on Waves OTT, and shared through other Prasar Bharati platforms. This move ensures that more people, including youth from rural and urban areas, get access to the sport and its competitions.
The main goal of this partnership is to grow the sport of handball in India, create more opportunities for players, and increase fan engagement. With dedicated coverage, the sport is likely to gain more recognition and support, paving the way for better performance at international levels.
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