PUMA Partners with Indian Olympic Association for Paris Olympics 2024

Sports brand PUMA India has announced a significant partnership with the Indian Olympic Association (IOA), becoming the Official Footwear Partner for the Indian contingent at the Paris Olympics 2024. This collaboration marks a major step in supporting Indian athletes on the global stage and promoting sports excellence in the country.

Partnership Details

Official Footwear Partner

PUMA’s role as the Official Footwear Partner entails providing essential gear to the Indian Olympic team. This includes:

• Podium and travel footwear
• Trolleys and backpacks
• Sippers and yoga mats
• Headbands and wristbands
• Socks and towels

PUMA Contingent

A notable aspect of this partnership is the size of PUMA’s representation within the Indian Olympic team:

• 45 out of over 100 Indian athletes across various sporting disciplines comprise the PUMA contingent.
• This makes it the largest squad representing a brand in India for the 2024 Olympics.

Campaign Launch: “See the Game Like We Do”

Campaign Overview

Alongside the partnership announcement, PUMA has launched a large-scale outdoor campaign titled “See the Game Like We Do”. This campaign aims to leverage the partnership and build excitement around the Indian Olympic team.

Featured Athletes

The campaign showcases some of India’s most prominent athletes:

1. PV Sindhu – Double Olympic medallist
2. PR Sreejesh – Olympic bronze medallist and hockey goalkeeper
3. Kishore Jena – Asian Games medallist

Campaign Highlights

The campaign creatively visualizes the extraordinary achievements of these athletes through a series of outdoor spectacles in Mumbai:

• PV Sindhu’s smash at 349 kmph, displayed across the coaches of Mumbai’s Central Line trains.
• Kishore Jena’s best throw of 87.54 meters, commemorated on a skyscraper-sized structure in Prabhadevi.
• PR Sreejesh’s lightning-fast reflexes, illustrated on a digital billboard on the Eastern Express Highway.

Statements from Key Figures

Karthik Balagopalan, Managing Director of PUMA India

“PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best-in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics.”

Balagopalan also expressed hope that this initiative would inspire aspiring athletes across India.

Dr. PT Usha, President of the Indian Olympic Association

“Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal.”

Significance of the Partnership

Support for Athletes

This partnership ensures that Indian athletes will have access to high-quality gear, potentially enhancing their performance at the Olympics.

Boosting Olympic Prospects

The collaboration aligns with IOA’s goal of improving India’s medal prospects at the Paris Olympics.

Inspiring Future Athletes

By showcasing the achievements of current athletes, the campaign aims to inspire the next generation of Indian sports talent.

Brand Visibility

For PUMA, this partnership provides significant brand exposure on a global stage, associating itself with India’s Olympic journey.

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