Punjab Govt launches mobile app and web portal ‘PR Insight’

Punjab Chief Minister Captain, Amarinder Singh has launched Mobile Application and web portal called ‘PR Insight’, to improve the delivery of citizen-centric services, based upon the feedback of its citizens on government policies. The basic objective of PR Insight is to re-orient the existing schemes and programmes of the state government to the people’s satisfaction after meticulously monitoring their feedback.

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About “PR Insight”:

• PR Insight application has been developed by the Information & Public Relations Department to provide a single repository & dashboard of all the news articles & social media posts of the State.
• This single repository of news articles and social media posts are then analysed using advance analytics and sentiment analysis tools to understand citizen feedback on Government policies and perception of Governance by the citizens.
• As many as 31 leading Newspaper agencies/portals have been integrated online with PR Insight application & portal and all the State Departments’ news articles are fetched from these newspaper agencies on a real-time basis.
• The app will monitor the citizen’s feedback and subsequently ensure responsive and transparent administration in the State.

Important takeaways for all competitive exams:

• Chief Minister of Punjab: Capt. Amarinder Singh; Governor: V.P. Singh Badnore.

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