India private sector bank, RBL Bank (formerly known as Ratnakar Bank ltd) inks partnership with Online food ordering and delivery app Zomato to launch co-branded credit cards, powered by Mastercard. This partnership will help the online food delivery platform further cement its position in India’s dining market by offering benefits such as Zomato credits on purchases, and increase the reach of its flagship membership program Zomato Gold.
In the first twenty-four months, RBL, and Zomato are aiming to issue 1 million credit cards to Zomato’s users in India. The card that starts with an annual membership of ₹500 (plus taxes) for the basic edition will also offer a complimentary Zomato Gold membership to its credit cardholders, apart from offering Zomato credits on online and offline spends. The premium edition is priced at Rs3,000 plus taxes.
The card comes under two variants, the basic Edition Classic card and a more premium Edition Card. The key features of the basic card include Zomato credits with every use—that are linked to online and offline spend of the credit card users and can be redeemed at restaurants listed on Zomato; and those that accept Gold on dine-in; apart from a complimentary Zomato Gold membership (city variant).
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