In the process of the adoption of the Central Bank of Digital Currency (CDDC), Reliance Retail started accepting digital rupees or e-rupee for payments at its store. The payment through digital currency has been started in Reliance Retail’s Freshpik store in Mumbai but will soon be expanded to other 17,000 stores of India’s largest retailer.
The initiative of pioneering digital currency acceptance at the Reliance stores is in line with the company’s strategic vision of offering the power of choice to Indian consumers.
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