Sachin Tendulkar now ‘smile ambassador’ for Maharashtra govt

Sachin Tendulkar now ‘smile ambassador’ for Maharashtra govt

The Eknath Shinde-led Shiv Sena-Bharatiya Janata Party government named cricket great Sachin Tendulkar as Maharashtra’s ‘Smile Ambassador’ under the state’s ‘Swachh Mukh Abhiyan’ to spread awareness about oral health and hygiene across the state. The batting legend will be the face of the state medical education and drug department’s Swachh Mukh Abhiyan (SMA) and has offered his association free of cost, and for the entire duration the government wishes to run the programme.

Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis signed a Memorandum of Understanding (MoU) with Sachin Tendulkar. The former Indian cricketer will be the campaign’s brand ambassador for the next five years.

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About the SMA campaign

• The SMA campaign has been conceptualised in association with the Indian Dental Association (IDA) in order to promote oral hygiene. The SMA aims to educate people about the importance of good oral hygiene by spreading awareness about the same.
  The IDA is hoping that this campaign is able to lead India to optimal oral health and pave the way for a new model of oral health care. This can be achieved if dentists collaborate with a wide range of stakeholders from across different fields.
• The Swachh Mukh Abhiyan mission will certainly change lives by preventing and controlling oral diseases by increasing oral health literacy. One of the key objectives of the mission is to promote healthy oral hygiene practices among the deprived section of society.
• This is not the first time Sachin Tendulkar has been associated with a health campaign. In March, antiseptic brand Savlon made Tendulkar their first ‘Hand Ambassador’ for the Savlon Swasth India Mission. This campaign aims to highlight the importance of hand hygiene for a healthier nation.

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