The Eknath Shinde-led Shiv Sena-Bharatiya Janata Party government named cricket great Sachin Tendulkar as Maharashtra’s ‘Smile Ambassador’ under the state’s ‘Swachh Mukh Abhiyan’ to spread awareness about oral health and hygiene across the state. The batting legend will be the face of the state medical education and drug department’s Swachh Mukh Abhiyan (SMA) and has offered his association free of cost, and for the entire duration the government wishes to run the programme.
Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis signed a Memorandum of Understanding (MoU) with Sachin Tendulkar. The former Indian cricketer will be the campaign’s brand ambassador for the next five years.
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