Serena Williams Honoured with Princess of Asturias Award for Sports 2025
Serena Williams, one of the most iconic athletes in the history of modern sport, has been awarded the Princess of Asturias Award for Sports 2025, a prestigious Spanish honour that recognises individuals and institutions for excellence and global contribution in various fields, including sports, arts, literature, and science.
The 43-year-old American tennis legend joins an elite list of past recipients of the award, which is one of Spain’s highest civilian honours. The organisers praised Serena not only for her on-court dominance, but also for her off-court advocacy for gender equality, equal opportunity, and social justice.
With 73 career singles titles, including a staggering 23 Grand Slam victories, Serena Williams is widely considered among the greatest athletes of all time. Her career spanned over two decades and broke barriers not just in tennis, but in global sport.
After announcing in 2022 that she was stepping away from professional tennis to focus on family and business ventures, the recognition in 2025 serves as a powerful tribute to her enduring legacy.
The Princess of Asturias Award, which carries a cash prize of €50,000 ($57,000), is presented annually in the northern Spanish city of Oviedo. The ceremony is presided over by Princess Leonor of Spain and recognises achievements in fields such as:
Previous winners of the sports prize include global icons such as skier Lindsey Vonn, the IOC Refugee Olympic Team, and the New Zealand All Blacks rugby team.
Serena Williams first captured the world’s attention in 1999, when at just 17 years old, she won her first Grand Slam singles title at the U.S. Open. Her victory validated her father Richard Williams’s bold predictions and marked the beginning of a historic tennis journey.
Although she had already secured Olympic doubles gold medals with sister Venus Williams in 2000 (Sydney) and 2008 (Beijing), Serena had yet to win an Olympic singles title.
That changed at the London 2012 Olympics, held at the All England Club, where Serena returned just weeks after her fifth Wimbledon crown. She tore through the competition, dropping only 16 games in total, and crushed Maria Sharapova 6-0, 6-1 in the final to claim her first Olympic singles gold.
Her 2017 Australian Open victory was both record-breaking and emotionally profound. At 35 years old, she defeated sister Venus in the final, without dropping a single set, to win her 23rd Grand Slam singles title — surpassing Steffi Graf’s Open Era record of 22 titles.
This triumph made her:
Unbeknownst to many at the time, Serena was eight weeks pregnant during the tournament, adding another layer of awe to her feat.
Serena Williams has used her global platform to speak out on key societal issues, particularly gender equality, racial justice, and economic empowerment. She has consistently advocated for:
Her contributions extend to her roles as an entrepreneur, philanthropist, and investor, supporting startups led by underrepresented founders through her venture capital firm, Serena Ventures.
The Princess of Asturias Award not only recognises Serena Williams for her sporting brilliance, but also highlights her transformative impact on society. Her journey from Compton, California, to becoming a global symbol of excellence and empowerment is now further immortalised by this esteemed international accolade.
As she continues to inspire millions across the world, this honour stands as a testament to a life and career that have redefined what it means to be a champion.
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