The board of Broadcast Audience Research Council (BARC) India has elected IPG Mediabrands India CEO Shashi Sinha as the new chairman. He will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years. Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of BARC.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
About the Broadcast Audience Research Council India:
The Broadcast Audience Research Council India is a joint industry body founded by organisations that represent Indian broadcasters, advertisers, and advertising and media agencies. It is the world’s largest television measurement science industry body.
Important takeaways for all competitive exams:
Weekly Current Affairs One-Liners Current Affairs 2026 plays a very important role in competitive examinations…
The FIFA World Cup 2026 has entered the most dramatic and thrilling stage of the…
National News Centre of Excellence for Human Wildlife Conflict Management Inaugurated The Centre of Excellence…
For the fifth time a row, the Indian Air Force (IAF) has clinched the third…
According to a recent report by the UN Women agency, at least one million women…
India and New Zealand have upgraded their relationship into a Strategic Partnership by launching an…