The board of Broadcast Audience Research Council (BARC) India has elected IPG Mediabrands India CEO Shashi Sinha as the new chairman. He will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years. Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of BARC.
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About the Broadcast Audience Research Council India:
The Broadcast Audience Research Council India is a joint industry body founded by organisations that represent Indian broadcasters, advertisers, and advertising and media agencies. It is the world’s largest television measurement science industry body.
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