Shatavari for Wellness: Nationwide Campaign Launched

The Ministry of Ayush has launched a species-specific campaign, “Shatavari – For Better Health,” aimed at raising awareness about the medicinal benefits of Shatavari. The initiative was inaugurated by Shri Prataprao Jadhav, Minister of State (Independent Charge), Ministry of Ayush, in the presence of key officials, including Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, and Dr. Mahesh Kumar Dadhich, CEO, National Medicinal Plants Board (NMPB).

This campaign follows the success of previous initiatives promoting medicinal plants like Amla, Moringa, Giloe, and Ashwagandha. The campaign aligns with the Panch Pran Goal set by Prime Minister Narendra Modi for India’s holistic development by 2047, with a special focus on women’s health.

Key Highlights of the Campaign

1. Launch and Key Figures Involved

• The campaign was launched by Shri Prataprao Jadhav, Minister of State (Independent Charge), Ministry of Ayush.
• Presence of senior officials, including Vaidya Rajesh Kotecha (Secretary, Ministry of Ayush) and Dr. Mahesh Kumar Dadhich (CEO, NMPB).

2. Objectives of the Campaign

• Promote awareness of the medicinal benefits of Shatavari, especially for women’s health.
• Encourage cultivation and conservation of Shatavari through financial support.
• Strengthen traditional medicine and its role in holistic well-being.

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3. Link to National Goals

• Supports Panch Pran Goal set by PM Narendra Modi on August 15, 2022, to make India a developed nation by 2047.
• Recognizes Shatavari as a key medicinal plant in improving women’s health.

4. Role of NMPB and Financial Assistance

• NMPB (National Medicinal Plants Board) is spearheading the campaign.
• Financial support of ₹18.9 Lakhs will be provided to eligible organizations to promote the initiative.

5. Importance of Shatavari

• Medicinal Benefits: Known for enhancing women’s reproductive health, immunity, and overall well-being.
• Economic Potential: Encourages farmers to grow Shatavari, contributing to the herbal and medicinal plant industry.

6. Government’s Broader Initiative

• Part of the Central Sector Scheme for Conservation, Development, and Sustainable Management of Medicinal Plants.
• Follows past successful campaigns for Amla, Moringa, Giloe, and Ashwagandha.
• Strengthens India’s traditional medicine sector under the Ministry of Ayush.