Shivraj Singh Chouhan Launches 'Nayi Chetna' Campaign Against Gender Violence
The Union Minister of Rural Development and Agriculture & Farmers’ Welfare, Shri Shivraj Singh Chouhan, launched the third edition of the national campaign “Nayi Chetna – Pahal Badlaav Ki” in New Delhi on November 25, 2024. This month-long campaign aims to combat gender-based violence across India, focusing on raising awareness, promoting community engagement, and strengthening support systems for victims.
The campaign is organized by the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development and will run across all States and Union Territories until December 23, 2024.
Government and Ministry Support
Grassroots Involvement
Support for Women’s Rights
| Summary/Static | Details |
| Why in the news? | Nayi Chetna – Pahal Badlaav Ki (3.0) Campaign |
| Key Figures | Shri Shivraj Singh Chouhan (Union Minister), Smt. Annpurna Devi (Union Minister of Women and Child Development), Shri Kamlesh Paswan, Dr. Chandra Sekhar Pemmasani (Ministers of State for Rural Development) |
| Campaign Duration | One month, until December 23, 2024 |
| Organizing Body | Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) |
| Slogan | “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf” (Together, One Voice, Against Violence) |
| Objective | Raise awareness, encourage action, empower institutions, and provide support systems for victims of gender-based violence |
| New Initiatives | Inauguration of 227 Gender Resource Centers across 13 states |
| Government Participation | 9 Ministries/Departments involved, including Women and Child Development, Health, Home Affairs, etc. |
| Focus Areas | Awareness, empowerment, economic independence, legal support, zero tolerance for violence |
| Rural Focus | Special focus on rural India where 49% of women lack income control and 32% face gender inequality |
| Empowerment Approach | Grassroots empowerment through Self-Help Groups (SHGs), support from local institutions and communities |
Weekly Current Affairs One-Liners Current Affairs 2026 plays a very important role in competitive examinations…
Saurabh Vijay CEO of the Unique Identification Authority of India (UIDAI) has assumed the charge…
For the energy security and sustainable transportation India set to launch the E85 fuel, it…
The Uttar Pradesh Sangeet Natak Akademi (SNA) had honored the 51 distinguished artistes at the…
Foreign exchange reserves of India has a fresh increase during the week was ended on…
Swaminathan Janakiraman reappointed as the Deputy Governor of the Reserve Bank of India (RBI) for…