Slice Appoints Nayanthara As Brand Ambassador
Slice, the popular mango-flavored drink, has recently announced the appointment of acclaimed actress Nayanthara as its latest brand ambassador. This collaboration aims to strengthen Slice’s connection with its audience and reaffirm its status as the go-to beverage for mango enthusiasts.
Slice has garnered popularity in households across the country for its delectable mango flavor. The beverage has become synonymous with refreshment during the scorching summer months, offering a burst of fruity goodness in every sip. Originally introduced by PepsiCo in 1984, Slice was discontinued in North America but later reintroduced by New Slice Ventures LLC as an organic food brand. In India, PepsiCo reintroduced Slice in 2008 as a mango-flavored fruit drink under the brand Tropicana Slice.
Nayanthara, known as the ‘Lady Superstar’ in Indian cinema, brings her charisma and wide appeal to the Slice family. With a string of critically acclaimed performances to her credit, Nayanthara resonates with audiences of all ages, making her the perfect choice to represent Slice.
Expressing her excitement about the association, Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects.”
Anuj Goyal, associate director of Slice and Tropicana, PepsiCo India, expressed delight in welcoming Nayanthara to the Slice family. He believes that Nayanthara’s widespread appeal will further strengthen the brand’s connection with its core consumers.
With Nayanthara on board, Slice plans to add more excitement to the upcoming summer season. The brand is set to unveil a new campaign, promising to immerse fans in the delightful world of Slice in a unique and captivating way. The collaboration between Nayanthara and Slice marks a new chapter in the brand’s journey, promising to bring joy and refreshment to consumers across the nation.
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