Star Health Insurance Launches ‘SheTARA’ Campaign to Mark International Women’s Day
Star Health Insurance has launched the SheTARA campaign in Tamil Nadu to celebrate International Women’s Day. This initiative aims to promote preventive healthcare among women while also encouraging more women to join as insurance agents. Tamil Nadu, which employs nearly 42% of India’s women workforce (6.3 lakh), serves as an ideal location for this initiative.
Camps will provide subsidized health screenings for women, including,
| Summary/Static | Details |
| Why in the news? | Star Health Insurance Launches ‘SheTARA’ Campaign to Mark International Women’s Day |
| Objective | Promote women’s health & recruit more women agents |
| Health Camps | 40+ camps with screenings for thyroid, haemoglobin, BP, sugar, bone health |
| Webinar Topic | Work-life balance & health in the age of AI |
| Women in Workforce | 2 lakh+ women agents, aiming for a 30% increase |
| Exclusive Initiative | “Pink Branch” in Chennai (12 women-run) |
| Claim Settlements | ₹250 crore (April 2024 – Jan 2025) via 16,000+ women agents |
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