Tata Group and Uber are in talks to form a strategic partnership aimed at enhancing traffic volumes and engagement on Tata’s digital platform, Tata Neu. Despite Tata Neu’s positioning as a ‘super app,’ it has encountered challenges such as stagnant user growth and low engagement.
To address this, Tata Digital aims to cater to 50% of an average customer’s daily needs, spanning various sectors. However, the success of recent revisions to improve app performance and user satisfaction remains uncertain. A potential collaboration with Uber, known for its mobility solutions and diversification into areas like grocery delivery, could bolster daily user engagement on Tata Neu.
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