Tata Motors Welcomes Vicky Kaushal as Brand Ambassador

Tata Motors has announced Bollywood actor Vicky Kaushal as the brand ambassador for its Passenger and Electric Vehicle segment. The collaboration kicks off with the “Take the Curvv” campaign, which will promote Tata Motors’ upcoming Tata Curvv SUV during IPL 2025. This partnership aligns with Tata Motors’ commitment to innovation, excellence, and the ‘Make in India’ initiative.

Key Highlights

New Brand Ambassador

• Vicky Kaushal joins Tata Motors as the face of its Passenger and Electric Vehicle lineup.

Take the Curvv Campaign

• Focuses on Tata Curvv SUV launch.
• Features 20-second commercials showcasing the SUV’s features.
• Will be promoted during IPL 2025 across TV, digital, and handheld platforms.

Strategic Partnership

• Tata Motors aims to enhance its brand identity and innovation.
• The campaign promotes breaking barriers and carving one’s own path.

Statements from Leaders

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility

• Emphasized Tata Motors’ commitment to India’s automobile evolution.
• Highlighted Kaushal’s alignment with the brand’s values of authenticity and disruption.

Vicky Kaushal

• Expressed pride in joining Tata Motors, a brand that redefines Indian mobility.
• The campaign reflects taking risks and embracing innovation.

Summary/Static	Details
Why in the news?	Tata Motors Welcomes Vicky Kaushal as Brand Ambassador
Brand	Tata Motors
Brand Ambassador	Vicky Kaushal
Campaign Name	Take the Curvv
Vehicle Focus	Tata Curvv SUV
Launch Event	IPL 2025
Promotion Channels	TV, Connected TV, Digital, Mobile Ads1
Brand Philosophy	Innovation, Disruption, ‘Make in India’