Tata Power becomes most attractive employer brand; Amazon follows: Report

According to the latest Randstad Employer Brand Research (REBR) 2023, Tata Power Company has emerged as India’s most attractive employer brand, followed closely by Amazon and Tata Steel. This marks a significant rise for Tata Power, which was ranked ninth in the previous year’s report. Additionally, the report highlights the preferences and expectations of the Indian workforce when choosing an employer, with work-life balance, good reputation, and attractive salary and benefits being the key drivers.

The Importance of Work-Life Balance:

One of the primary factors influencing the choice of an employer is work-life balance. The REBR 2023 reveals that the value placed on work-life balance has grown slightly in relative importance over the years. This aspect is particularly significant for women, who tend to emphasize work-life balance more than men. In fact, 49 percent of the respondents mentioned that they are willing to resign or have already resigned from their current job to improve their work-life balance.

Supplemental Income and Second Jobs:

The report highlights an interesting trend among employees, with 91 percent agreeing that an employer becomes more attractive if they are allowed to take up additional jobs or assignments for supplemental income. This sentiment is stronger among women (92 percent) compared to men (89 percent), indicating the prevailing gender pay gap. Notably, the desire to take up a second job is highest among employees aged 25-34 and gradually declines with age.

Changing Expectations and Long-Term Career Progression:

Viswanath P.S, MD & CEO of Randstad India, emphasizes that changing times lead to changing expectations among the talent community. It is becoming increasingly important for employees to envision their long-term career progression and job satisfaction. Organizations worldwide are recognizing the pivotal role of people in driving business success. Employees seek not only job stability but also non-material benefits associated with being part of an employer brand. This includes identifying a clear purpose at work, which plays a crucial role in attracting and retaining talent.