TCS partnership with five star bank to offer hyper-personalised customer experience

Tata Consultancy Services (TCS) has partnered with a subsidiary of Financial Institutions, Inc. ‘Five Star Bank’ on its digital transformation journey. This partnership enables it to determine lending risk and deliver hyper-personalized customer experiences using the TCS Customer Intelligence & Insights (CI&I) analytics platform. TCS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities to help the bank gain insights to avoid attrition blind spots and drive omnichannel customer personalization.

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About the partnership:

• Accordingly, across Central and Western New York, Five Star Bank is a premier provider of consumer and commercial lending services.
• The bank was seeking for a solution that provides contextual customer insights to help them better meet customer expectations.
• The bank will receive critical out-of-the-box AI/ML driven insights and self-serve customer and marketing analytics use cases enabling its relationship managers to gain deep insights on individual customers through 360 analytic profiles like churn score, sentiment score, product white space, customer persona, segments, transaction profiles, and calls to action.

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