Vibhor Jain Appointed CEO of ONDC, Set to Drive Digital Commerce Growth

Open Network for Digital Commerce (ONDC) has appointed Vibhor Jain as the Managing Director and Chief Executive Officer. He was serving as the acting CEO over the past year and now it will takes the full charge when ONDC is expanding its operations across the India. His leadership is expected to strengthen the company’s mission of open, inclusive and interoperable digital commerce ecosystem.

Leadership Transition at ONDC

As the Jain has successfully handled responsibilities as acting CEO after the exit of Thampy Koshy. His appointment was finalized on the basis of the work he had done earlier. Before that he was the Chief Operating Officer and played a key role to shaping the ONDC’s strategy and operations.

This transition signals the,

• Continuity in the leadership and vision of Jain.
• Strengthening of the ONDC’s operational framework
• To accelerate of India’s open network-based commerce model

Vision of The New MD & CEO

Vibhor Jain has clearly outlined his focus to leveraging open and interoperable infrastructure to create the value that traditional platforms cannot.

He aims to empower,

• Kirana stores (small retailers)
• Farmers (kisaans)
• Artisans (karigars)
• Gig workers
• First-time digital users and investors

The goal is to ensure that digital commerce benefits should reach to all sections of the society not just the large platforms.

Vibhor Jain’s Professional Background

Vibhor Jain brings over 18 years of diverse experience in technology, consulting, and entrepreneurship.

Key Highlights of His Career

• He was the former executive at JUMO in where he helped build India operations
• Led the India launch of Mobike
• Co-founder of the Atlanta Healthcare
• Also worked with Ernst & Young (EY) and Andersen
• Have contributed to major public projects like Aadhaar and tax reforms

Understanding ONDC: India’s Open Commerce Revolution

The Open Network for Digital Commerce is the government-backed initiative which is designed to democratize e-commerce.

Unlike traditional platforms ONDC,

• Enables the buyers and sellers to transact across multiple apps.
• Also promotes interoperability and open access for all the users.
• It reduces dependence on the few dominant platforms.

This model of the work is often compared to how the UPI has transformed the digital payments and it aiming to do the same for e-commerce.

New Leadership Team In ONDC

Alongside with the Jain’s appointment ONDC has appointed several key leaders,

• Rohit Lohia – Chief Business Officer (CBO)
• Manoj Thakur – Chief Technology Officer (CTO)