Cold drinks are enjoyed by people of all ages, especially on hot days. In India, one person played a major role in shaping the soft drink industry and giving the country a strong homegrown cola brand. With smart ideas, bold decisions, and a deep understanding of Indian taste, he built a drink that became a national favourite and changed the way people enjoyed refreshment.
Ravi Kant Jaipuria is known as the Cola King of India. He is the owner of Varun Beverages Limited, the company that bottles and supplies most Pepsi products in India. His company manages nearly 90% of PepsiCo’s production in the country. From small towns to big cities, his network delivers soft drinks everywhere, making him the undisputed leader of India’s cola industry.
Ravi Kant Jaipuria is the Chairman of RJ Corp, a large Indian business group. His company operates in many fields such as beverages, fast food, ice cream, healthcare, and education.
He is best known for his beverage company, Varun Beverages Limited (VBL). This company bottles and sells PepsiCo products across India. Today, VBL handles about 90% of PepsiCo’s beverage production in India, making it the second-largest Pepsi bottler outside the United States.
This extraordinary control over India’s soft drink market has earned him the title “Cola King of India.”
Ravi Kant Jaipuria was born on 28 November 1954. He belongs to the well-known Jaipuria business family. His father, Chunni Lal Jaipuria, owned a Coca-Cola bottling franchise in India.
In 1977, Coca-Cola left India due to new government rules. After this, Indian brands like Thums Up became popular and captured a large part of the market. The Jaipuria family stayed in the beverage business.
In 1987, the family business was divided among the three brothers. Ravi, being the youngest, received the Agra bottling plant, which was the smallest and most challenging unit. This became the starting point of his independent journey.
In the early 1990s, India opened its economy under the policy of Liberalisation. Global brands started entering the country again. PepsiCo entered India and wanted a strong local partner.
Ravi Kant Jaipuria saw this as a golden opportunity. He partnered with Pepsi and became its bottling partner.
In 1995, he founded Varun Beverages Limited, named after his son Varun. From a single plant, the company slowly expanded across states and cities.
Today, Varun Beverages is the backbone of Pepsi’s presence in India.
Varun Beverages Limited is now one of the largest beverage companies in India. It bottles and distributes:
The company operates hundreds of manufacturing plants and distribution centers across India. It is also present in countries like Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe. With a market value of over ₹1.6 lakh crore (as of January 2026), VBL has grown nearly 18 times since its stock market listing in 2016.
Another major source of Ravi Jaipuria’s wealth is Devyani International Limited, named after his daughter. This company runs famous food brands in India, such as:
Devyani International is the largest franchisee of Yum Brands in India. It has thousands of outlets across cities and highways. With new mergers and expansion plans, the company continues to strengthen its leadership in the fast-food sector.
Apart from beverages and restaurants, Ravi Kant Jaipuria has invested in many other areas:
These ventures show his wide business vision beyond just soft drinks.
As of January 2026, Ravi Kant Jaipuria’s net worth is around $13 billion (₹1.17 lakh crore). Most of his wealth comes from:
He is counted among the richest business leaders in North India and is one of the most influential names in India’s consumer industry.
Ravi Kant Jaipuria is called the Cola King of India because:
From a small bottling unit in Agra to dominating India’s soft drink market, his journey is a true story of vision, timing, and smart business thinking. Ravi Kant Jaipuria is not just a businessman—he is the man behind India’s cola revolution.
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