YES Bank announced the unveiling of its new logo, which forms part of its “refreshed brand identity.” According to MD and CEO Prashant Kumar, the bank aims to roll it out across its branch network in the next three months.
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During an event to launch the new campaign, “Life Ko Banao Rich,” Kumar explained that the latest identity will be implemented across all client touchpoints of the bank, such as headquarters, branches, products, digital platforms, and communication materials.
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